Packaging Design – Menstrual Cup Brand

Designed thoughtful, modern packaging for a menstrual cup brand with a focus on sustainability, comfort, and empowerment. The design blends minimal aesthetics with bold, clear messaging to educate, break taboos, and build trust.

Client

Flow

Year

2025

Service

Packaging Concept Development

Roadmap

The project began with a Discovery & Concept Development phase, where we collaborated closely with Luniva Cup Co. to understand their brand values, target audience, and positioning within the menstrual wellness space. We researched competitors, trends, and consumer behavior to inform our creative direction. Based on this, we proposed multiple packaging concepts—focusing on unboxing experience, shelf appeal, and how to visually balance trust (as a hygiene product) with comfort and empowerment. Color palettes, typography, and custom illustrations were explored to build a distinct visual identity that resonated with eco-conscious, body-positive users.

In the Design Execution & Production phase, we finalized the selected packaging concept, refined layout elements, and adapted the design for different formats including the product box, informational inserts, and product labels. Sustainable material recommendations were made to align with the brand’s values. We also developed detailed dielines, ensured print-ready accuracy, and created 3D mockups for e-commerce, social media, and investor presentations. The result was a cohesive packaging system that stood out on shelves while remaining functional, inclusive, and environmentally responsible.

Solution

To elevate Arin Vahl’s online presence and better reflect his evolving photography style, we approached the redesign with a focus on both functionality and aesthetics. Our goal was to create a modern, image-first portfolio that not only showcased his best work but also provided a seamless experience for visitors—from discovery to booking.

From a technical standpoint, we developed the website on a responsive CMS platform (e.g., Webflow or WordPress), ensuring that it performed beautifully across all devices. We created dynamic galleries that Arin could easily update, organized by categories like Weddings, Portraits, and Travel. To streamline client interaction, we integrated a custom booking form and optimized the site for performance and SEO—helping Arin grow both his local and online visibility.