The challenge
Bridging design and function
Formline’s challenge was to translate spatial and structural thinking into a digital layout. The goal was to maintain precision and minimalism while ensuring usability and flow across every screen.
The analysis phase
Discovering balance between design and usability
Our research explored how professionals interacted with creative tools in their daily routines. The findings showed that users wanted both precision and fluidity — insights that informed a design experience built on balance and simplicity.
Strategy
Precision Meets Creativity
Formline’s strategy aimed to unify artistry and logic — blending creativity with precision engineering. We wanted users to experience the same sense of balance that defines Formline’s work: thoughtful design guided by technical mastery.
We began by developing a modular design philosophy that allows for flexibility within order. Every interaction was designed to feel deliberate, every detail aligned to the brand’s architectural rigor. The visuals, typography, and motion patterns all express this duality between craft and control.
The final strategy established Formline as a brand that doesn’t just build spaces but designs experiences — elegant, structured, and deeply intentional.
Here's what Rodond says
I was impressed by how quickly Novara understood our goals. They brought clarity and structure to our ideas, and the final result exceeded everyone’s expectations.
Hannah Lee,
Creative Strategist
Results
A Calm and Seamless Journey
The Coastal Line achieved a design experience that feels fluid, balanced, and immersive — evoking the calm rhythm of travel. The interface invites exploration through elegance and ease.
Enhanced browsing flow leading to longer session durations
Clean visual hierarchy improving content discoverability
Optimized mobile experience for on-the-go users
Emotional storytelling strengthened through imagery and tone
Curious how we make work enjoyable every day?
Contact
Emma Larsen
Organizational Development