Vito Coffee
The flight loan Company
Expertly Crafting Lasting Brand Impact
We create brands that inspire action and drive your business goals.
Brand Strategy
​Begin by uncovering the strategic insights that define your brand’s uniqueness, then transform them into powerful positioning and purposeful messaging.
Website Workflow
Let's walk through the plan for this 14-week website transformation.
Questionnaires
3 Weeks
We’ll begin by sending out stakeholder questionnaires to capture the individual perspectives of everyone involved. These insights help us deeply understand the brand from an internal viewpoint where it currently stands and where stakeholders believe it should move in the future.
Work involved
Question Analysis
Competitiom Analysis
Research
Brand Workshop
3 hours
Next, we’ll run a 2–3 hour video workshop where we share our insights from the stakeholder questionnaires and early research. From there, we’ll dig into key themes your current and potential brand positioning, unique strengths, personality, and overall identity.
Work involved
Online Workshops
Meeting Notes
Miro Board
Brand Strategy
2 weeks
Using all the insights gathered, we’ll shape a clear and distinctive brand position. This will cover your core “Big Idea,” define your unique selling points and manifesto, and articulate your mission, vision, and values. We’ll then share a set of positioning directions with key stakeholders for review.
Work involved
Brand Manifesto
Brand Strategy & Idea
Vision
Tone of Voice
2 weeks
We’ll also begin shaping the brand voice and story, focusing on personality, core voice pillars, preferred vocabulary, and practical application guidelines. Both the strategy and tone of voice will be incorporated into the online brand guidelines.
Work involved
Brand Personality
Tone of voice pillars
Glossary
Logo & Icon Design
2 Weeks
Whether we’re modernising your existing logo, giving it a full refresh, or creating something entirely new, we’ll develop logo and icon marks with strong concepts and clear strategic thinking behind them. The result will position your brand confidently within the industry and set you apart from the competition.
Work involved
Logo Design
Asset Folder Delivery
Icon Design
Brand Guidelines
1 Weeks
The brand positioning, tone of voice, and visual identity we create will all be brought together in an online brand guidelines document. It’s easy to update and will include downloadable assets wherever needed. This will serve as your go-to guide for applying the new identity and maintaining consistency moving forward.
Work involved
Visual Guidelines
Layout Guidelines
Touch Point
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FAQ's
A strong brand shapes how people perceive you online. It builds recognition, trust, and consistency—helping you stand out, attract the right audience, and create a memorable digital presence.
A solid brand strategy starts with research, followed by defining your audience, positioning, messaging, tone of voice, and visual identity. It ends with implementation across all touchpoints to keep everything consistent.
Yes. A unique tone of voice makes your brand feel more human and recognisable. It helps you connect emotionally, communicate personality, and stand out in crowded digital spaces.
Most brands revisit their visuals every 3–5 years or sooner if the business grows, shifts direction, or the current identity no longer reflects who you are.
A successful visual identity includes your logo, colour palette, typography, imagery style, layout guidelines, and design system. Together, these create a cohesive and memorable brand look.
You can measure effectiveness through brand awareness, audience engagement, website performance, customer feedback, and consistency across your platforms. Tracking these over time reveals what’s working and what’s not.
Interested in working with REVO?
Drop us a line at
We’re a Creative Digital Agency based in Clerkenwell, London crafting exceptional Web Design, Development, Branding, and Digital Marketing experiences.
What Our
Client Says
Aurorin
​The branding and website you created for our jewelry label surpassed everything we hoped for. You captured the refined, modern luxury we envisioned and transformed it into a cohesive visual identity and premium online experience. Your meticulous attention to detail, clear communication, and skill in conveying our story were truly impressive. Our customers noticed the upgrade right away, and the increase in engagement has been outstanding.
Franklin Sierra
Head
Charlotte
​"Our experience working with you on our coffee brand’s website and identity was outstanding. You understood our story, our craft, and the warmth behind our roastery, and turned it into a clean, inviting digital presence that finally feels like ‘us.’ The flow, the visuals, and the overall experience have all improved dramatically, and our customers have been responding so positively."
Olivia
Manager